Tuesday, August 16, 2005

From Reality TV to Reality Ads

Advertising with a Difference
Led by the Dove 'beauties' campaign featuring real women rather than perfect models, these ads seem to be striking a chord with consumers
An odd thing happened at Ogilvy and Mather's Chicago office this spring. An emotional father called the ad agency's managing partner, Debora Boyda, thanking her for creating the Dove soap campaign that features decidedly ordinary-looking women in their underwear. Not skinny, beautiful models here. Just randomly selected women who tout their use of Dove soap."


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