Thursday, September 01, 2005

Behind Apple's Strategy: Be Second to Market : Technology : HBS Working Knowledge

HBS Working Knowledge says
Behind Apple's Strategy: Be Second to Market
"Apple Computer's recent domination of the digital music environment provides a surprising example of the disadvantages of being first to market. The innovative computer company that has become a leading force in the music space appears to have built a core strength around figuring out how to succeed at being a deliberate and very smart second (or even third) to market." more....:


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